Research

User Personas & Journey Maps

Project: "Sakha" App  |  Phase: User Research

The following personas and journey maps were developed to ensure the Sakha app design remains user-centric and solves the specific problems identified in the project brief.

1. User Personas

Persona 1: Krishna (The Stressed Professional)

Name Krishna Kulkarni
Role/Occupation Software Project Manager
Age 34
Location Bengaluru, Karnataka
Tech Proficiency High (uses apps daily for everything from finance to fitness)
Goals Reconnect with his family’s spiritual traditions; find a quick, effective way to de-stress daily; learn the meaning behind prayers he half-remembers.
Pain Points No free time during typical puja hours; forgets the sequence of mantras; finds traditional religious texts dense.
Quote "I know I should be praying or meditating, but by the time I finish work, eat dinner, and put my son to bed, I just want something easy that doesn't feel like another chore."

Persona 2: Mrs. Deshpande (The Traditional Seeker)

Name Radha Deshpande
Role/Occupation Homemaker/Retired Teacher
Age 62
Location Bengaluru, Karnataka
Tech Proficiency Medium (uses WhatsApp daily, checks Facebook, occasionally uses simple utility apps)
Goals Maintain her daily prayer routine despite recent memory lapses; feel connected to her community's activities; easily find authentic audio recordings.
Pain Points Forgets the middle verses of long stotras; finds many apps confusing or cluttered; misses in-person temple gatherings.
Quote "I just want clear text I can read along with the audio. I don't need fancy features, just authenticity and simplicity."

2. User Journey Map: Krishna (The Stressed Professional)

This map tracks Krishna’s journey using the Sakha app to complete a core task: Finding a moment of peace during a busy day.

Stage Awareness/Discovery Initial Interaction (Onboarding) Core Task (Daily Practice) Outcome/ Post-Use
Goal Find a solution for stress/spirituality balance. Set up the app quickly and painlessly. Complete a meaningful 5-10 min. session while commuting. Feel calmer; establish a routine.
Actions Searches App Store for "Hindu prayer app" or "Guided meditation India". Sees Sakha recommended by a friend. Downloads Sakha. Signs up via Google ID. Skips the tutorial. Sets reminder for 7:30 AM commute time. Opens app during commute. Sees "Today's Practice" card. Puts on headphones. Listens to audio of Vishnu Sahasranama snippet while reading the meaning. Marks completion. Arrives at office feeling slightly refreshed.
Feelings 😐 Stressed, yet hopeful about finding a digital solution. 🙂 Impressed by clean UI, quick signup process. 😊 Calm, focused, a small sense of accomplishment. 😄 Relieved. Positive reinforcement loop established.
Pain Points Many results are cluttered or look unauthentic. Initial setup asks too many questions about preferences. Bus/cab arrives at his stop before the prayer is finished. None major, but wishes the app remembered where he stopped.
Opportunities A clear, compelling description emphasizing simplicity and authenticity. Make onboarding progressive; ask preferences later. Provide time estimates for sessions and allow bookmarking progress mid-session. A simple "Streak Counter" on the home screen to motivate return visits.
© Shridhar G Kulkarni | Product Design Portfolio